I am the Entertainment Tycoon
Chapter 593: Theo’s Inexperience, Manga Cons, and Ideas Surging"In summary, the weekly release of a manga magazine is important for maintaining reader engagement, facilitating real-time feedback and interaction, nurturing new talent, exerting industry influence, and contributing to the economic viability of the manga industry. Its consistent presence and dynamic content have made it a vital and beloved publication for manga enthusiasts worldwide." Sayuri said with certainty..
"So far, the Fuji Jump Co. has been an exception to this rule due to the high quality of our products. Every piece of manga and light novel we published has become a success for the public. We managed to climb from a small niche publishing house to a relatively renown medium-sized publishing house in just 6 months. This feat by itself can prove the strength and popularity of our products." Sayuri explained as she presented some numbers on the
Screen.
Theo and Sam nodded their heads in understanding.
"But even with all this success, we managed to discover a concerning fact during our research. We found that the publishing has an almost non-existent market presence. Although a part of the reason for this is because of the short time since the company expanded to the rest of the country, this isn't the only reason." Sayuri said with a serious voice, "Last year we sold more than 20 million copies of mangas and light novels, so we should have at least a small presence in the market. But what we managed to find out is that due to the fact that the products we sell are basically normal manga and light novel books, we didn't manage to leave a long-lasting impression on the public." Sayuri paused her presentation to have this information sink in.
As he heard her argument, Theo had to admit that Sayuri had a valid point.
Due to his inexperience in the manga market and industry, Theo had no idea about this kind of information. Before Sayuri explained, he had no idea that a manga magazine could be so important for a publishing company.
"As we viewed our plans for the construction of the large printing factory. We concluded that even if receive the increase of 50 million copies per month that the factory might bring after its completion, we still wouldn't join the ranks of Large Publishing Houses if we don't increase our fame and market presence. In summary, if we want to put this new large factory into good use, we have to start our own magazine." Sayuri concluded with a smile that exhaled confidence.
Theo and Sam stayed silent as they pondered over Sayuri's proposition.
"My team and I are aware of the increase in workload for everyone, but we evaluated that down the road this decision would only give good results. We might need to expand our team and costs, but with the magazine, we might be able to discover talented mangakas and writers. Also, as the magazine becomes more popular, we envision that we might be able to maintain the magazine just off the money we'll make from the publicity we sell in the magazine. Plus, we discovered..." Sayuri spoke for a while about all the discoveries that she and her team were able to find during their research.Theo and Sam listened to her explanation with rapt attention as Sayuri's idea was extremely interesting.
At first, Theo thought that with the works from his past life, the publishing house would be able to climb the industry without stopping. However, after listening to Sayuri's explanation, he discovered that his previous thinking was somewhat naive.
Even though his works were absolute masterpieces, he shouldn't stop searching for talented mangakas and writers as they might be able to produce something as good that would be popular with the public.
"During our meeting, a few of us suggested that we should appear in some manga cons throughout the year. For example, the Primrose Manga Con happens at the start of the spring, which is the last week of March. Coincidentally, it is at the start of April that the [SAO] Anime will debut on TV. We thought that it might be beneficial for us, the publishing house, and the Tokyo Animation Studios, if we promote our product at the PMC (Primrose Manga Con). The PMC is one of the biggest conventions in the country, and we'll be able to attract a lot of attention from the public if we appear there. We predicted that we'll be able to increase our sales, and also increase the audience of the anime as well. Plus, boss, we can even promote your anime streaming service there as well." Sayuri said with a smile as she looked at Theo. Theo's eyes shone in excitement when he heard that. Just like Sayuri explained, the PMC was the perfect stage to promote a lot of things.
The public would have its first contact with the Tokyo Animation Studios and its first anime. Theo found the idea brilliant, especially the one about promoting his streaming service at the manga con.
He had all kinds of ideas as he continued to listen to Sayuri's presentation.
"During the summer happens the biggest manga con in the country, there we also suggest to..." Sayuri continued speaking of possible manga cons that they could appear to promote their products.
Afterward, Sayuri continued explaining everything that she and her team were able to produce and discuss during their beginning-of-the-year meeting.
"Do you guys have any doubts about our suggestions?" Sayuri asked after she finished this part of the presentation.
"What a great effort! This kind of meeting is highly productive Sayuri. Good job!" Sam complimented her with a happy smile.
She was happy that her friend was doing such a great job at her work.
"I have to agree with Sam. Your approach was spot-on, Sayuri. Good job." Theo chimed in with another smile.
"Thank you, bosses!" Sayuri replied with slightly blushed cheeks.
"And yes, I do have a few doubts. I presume you and your team scouted the market and our competitors' magazines, right?" Theo asked.
"Yes, we did such a thing." Sayuri replied promptly.
"Is there any magazine that started operating online as well?" Theo started with a curious look on his face.
As he listened to Sayuri's explanation a few minutes ago, he managed to think of a possibility that hadn't been properly explored by anyone else.
Sayuri thought for a while before replying, "Hmm, there is. The Large Publishing Houses and famous companies started operating online as well some years ago. But the readers still prefer the physical copy. So, the smaller companies don't find it necessary to operate online. At the moment, only the famous magazines have a presence online."
Theo's eyes shone even brighter as he heard that, "How does the other publishing house operate online with their works? Do they sell online versions of their mangas and light novels? How's the situation of the online mangas and light novels?" Theo looked even more intensely at Sayuri as he asked that.
Depending on her answer, he was starting to think of an idea that might shake the industry.
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