I am the Entertainment Tycoon

Theo looked at the report that Haruto sent with a satisfied heart.

Haruto not only sent him the profit report of the month, but also the report about the brand building of the shop.

Even though did not pay much attention to his coffee shop, that didn't mean that he didn't care for it.

It was the opposite.

Theo valued this coffee shop deeply, and he desired to transform BlueCloud into a brand shop known all around the world.

After all, this was the first company owned by him.

So, Theo had a soft spot for the BlueCloud Shop.

But he knew that couldn't transform the shop into a famous brand overnight.

A brand like Starbucks, from his last life, that was known worldwide was built slowly over the years.

But What Is a Brand Identity?

Is it the logo? The color palette? The infographic style? It's all that—and more.

Branding is defined as "the outward expression of a brand, including its trademark, name, communications, and visual appearance."

To most people, a brand identity is a sum of how the brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

That said, when most people talk about brand identity, they're referring to a brand's visual identity.

But why would Theo need to build this brand?

Because a strong brand will attract clients no matter where the company opens a shop.

Think about Mcdonald's.

Their brand is so strong that wherever they open on Earth, they will get tons of customers.

But strong brand identity is not about making pretty packaging; it's about communicating the brand story effectively. Design is a powerful tool that can transform how people interact with the brand in three important ways.

Differentiation: How can BlueCloud stand out in a crowded marketplace? The brand identity can play a strong role. Whether the shop wants a product to stand out on a shelf, or it wants the ads to stand out on Raingram or Wing, creating a consistent, cohesive presentation is the secret to success.

Connection: The more effectively the shop communicates, the easier it will be for people to engage with the shop and, ultimately, join the BlueCloud community of lifelong fans.

Experience: Everything that BlueCloud create reflects the brand. Thus, if the shop wants to create a consistent, cohesive brand experience, it is needed to present a consistent, cohesive identity. From the website to the social media, to the sales brochures, a strong identity is the key to elevating the brand experience.

Some brands elevate brand identity to an art (think Apple, LEGO, or Levi's). Some brands make it their entry into the playing field. Others struggle because they don't know who they are or don't know how to communicate effectively.

That's why Theo used his advanced designing skills to create a logo and a visual identity for the coffee shop.

Every cup sold in the shops had the BlueCloud logo.

And every shop had similar decorations.

Everything was designed so that when the clients entered the shop they would feel that his shop was different from the others.

And Theo was pleased with the work that Haruto did this month.

Haruto used very well the 300k dollars that Theo gave him to pay for advertisement.

First Haruto hired a famous digital influencer who lived in Elffire City to talk about the BlueCloud in her Raingram's account.

Maddison Graham was born and raised in Elffire City.

She was an amazing beautiful black-haired 26 years old girl.

She had 2.8 million followers on her Raingram account.

Initially, her job was at a marketing company but in her first year working in that company, her profile on Raingram became really popular.

Thousands of followers started following her, she knew that she was beautiful, but she never imagined that her beauty could get her money in such a simple way.

At first, she had not planned to work as a digital influencer, after all, she came from a middle-class family.

But when she saw that she loved working as a digital influencer she left her job in the advertising company.

And that was how she got so many followers.

Some time ago, Maddison received a proposition to advertise a new coffee shop that opened in Elffire City.

She looked at it with focused eyes.

Maddison was a very responsible influencer, with her knowledge of advertisement she did not accept any proposition of products that could tarnish her image with her followers.

After all, she knew that if she recommended something bad to her followers they would not trust her words anymore.

That's why she researched every company and their product when she got their proposition.

Maddison looked at the proposition that the BlueCloud Shop sent her.

They wanted for her to appear in her Raingram stories drinking and eating their dishes.

She just had to provide the number of average views she got in her stories and depending on that they would pay a certain amount of money.

She sent them her statistics as she proceeded to research this coffee shop.

Maddison already heard about this coffee shop, after all, the shop became famous throughout the whole city.

But most people did not visit yet.

And Maddison was one of these people.

The girl took the keys to the car that she bought with money from one of the advertisements she did in her profile and went to one of the BlueCloud shops in the city.

A while later, she parked her car and exited as she observed the shop in front of her.

She had to admit that the shop was beautiful.

It had a shade of blue color that reminded her of the sky.

And the logo of the shop was a cloud drawn in a stylish way that she liked, she had to admit that the designer who made the logo was super talented.

Maddison entered the shop and she was surprised when she saw the inside of the shop was super crowded.

She observed that all the seats were taken as the customers ate with satisfied faces.

She could feel that they loved what they were eating.

Maddison had to admit that she became hungry as she saw everyone enjoying themselves as they ate.

So, the girl quickly walked to the back of the line of customers who were waiting to be attended by the baristas.

10 minutes later, it was Maddison's turn.

"Good afternoon! How may I help you?" the barista greeted Maddison with a polite smile.

Maddison looked at the menu written above the counter when she heard that.

She had already chosen what she would get.

"Good afternoon! I would like a Large Chai Tea Latte, a Cinnamon Coffee Cake, and a Cheddar Mushroom Croissant." Maddison replied with also a polite smile.

"Okay, that will be 18.54 dollars. Money or credit card?" The barista said after she input the order into the system.

"Credit card, please." Maddison replied.

Shortly after, she paid for the order.

"Can I get your name, please?" The barista asked.

"Maddison." The black-haired girl replied.

"Okay, we will call your name when it is ready." The barista finally said with a polite smile.

Maddison nodded and left the line to wait for her order.

So far, she liked the shop's decorations and the service of its employees.

Now she only had to know if the food was as good as everyone said.

2 minutes after she made her order she heard another barista calling her name from the counter.

The girl quickly went there and took her order.

She chose to get the food and the tea to go, she did not like seating with strangers.

She knew she had to do that if she wanted to sit and eat at the coffee shop, after all, there were so many people in there.

A while later, Maddison entered her car with eager eyes.

She quickly input the straw through the hole on top of her Chai Tea cup.

She sucked a mouthful of the tea eagerly, she wanted to know if it is good indeed.

And she was not disappointed.

'This is so delicious!' She exclaimed inwardly.

And she had the same reaction as she tasted the Cheddar Mushroom Croissant and the Cinnamon Coffee Cake.

Maddison could not believe such delicious things were in her city and she had not eaten them before!

It was so much better compared to the coffee shop she liked to go to before!

Maddison had no doubts anymore.

She would accept their proposition to advertise their products in her Raingram account.

She only hoped that they could send a bunch of their dishes for her.

She licked her gorgeous lips in hunger just thinking about it.

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